Country Jam’s economic impact goes far beyond the festival grounds


EAU CLAIRE, Wisconsin (WEAU) – Country Jam USA is known for bringing popular music groups to the Chippewa Valley, but it also attracts many money-spending tourists to the area.

Visit Eau Claire executive director Benny Anderson said the music festival, which is located just outside the town of Eau Claire, has an estimated $ 24 million annual economic impact on the region.

Revival Records, located on Barstow Street in downtown Eau Claire, is one of the stores feeling the impact of the festival.

“He jumped in here, yeah,” said Billy Seigel, owner of Revival Records.

He said he noticed festival goers stopping by his store before heading to the field.

“There are buses that come down here to pick up customers and bring them to concerts and that has created a lot of traffic here,” Seigel. “It’s been really good, business has been really good. It was nice to see people really enjoying the music and going out over and over again.

Revival Records isn’t the only downtown business reaping the benefits of Country Jam.

Eau Claire, Inc.’s downtown executive director Aaron White said local attendees were spending around $ 20 to $ 25 per day off the festival grounds. Outside visitors average $ 35-45 per day.

After Country Jam’s cancellation in 2020, Anderson said many hotel rooms were unoccupied.

“Last year we attribute a drop of around 5-10% in the month of July alone as things recovered and really showed a lot of signs of promise and we attribute that to the fact that music festivals don’t. not happen, ”he said. “They’re guaranteed on sold-out weekends.”

Sold-out weekends mean new and unique sources of income.

“Every dollar that comes from a tourism level, whether it’s selling tickets for Jam, staying in a hotel or buying a meal at a restaurant, has always been said through a lot of research with of tourism organizations as being spent 12 times for every dollar that comes in, ”Anderson said. “So, you know, on a one hundred room stay, that represents $ 1,200 in economic impact. “

He also said he believed the absence of Country Jam in 2020 would cause people to spend more this weekend than in the years leading up to the pandemic.

Copyright 2021 WEAU. All rights reserved.

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