NOMO is making sure Easter chocolate is for everyone with a vegan and fresh-free range

NOMO, one of the UK’s leading plant-based chocolate brands, is launching a new range of vegan Easter treats for 2022. With its new flagship; Cookie Dough Bunny, NOMO’s new Easter range, can be found on the shelves of many UK supermarkets.

With a mission to ensure that as many children and adults as possible can enjoy Easter and the taste of chocolate, NOMO is famous for its vegan and allergen-free products. One of the highlights of NOMO’s new range is the Cookie Dough Bunny, made with creamy plant-based chocolate and filled with cookie dough in the shape of the iconic Easter animal.

© NOMO

Another NOMO addition for Easter comes in the form of its Crunchy Cookie Dough Egg, which combines the brand’s original creamy chocolate with a shell of vegan cookie dough. Additionally, NOMO’s Creamy Choc Egg and Monster Lolly join NOMO’s Kids Nomster line that launched in 2021.

Number one vegan and chocolate free

Since its launch in 2019, NOMO, owned by Kinnerton Confectionary, has officially become the number one vegan and chocolate-free chocolate brand in the UK, worth £9m in RSV with the largest market share (24.4%). Last year, the chocolate brand sold 297.9 tonnes of chocolate – the equivalent weight of 24 double-decker buses – a 52.8% growth in sales since 2020.

NOMO Vegan Easter Chocolate
© NOMO

“Vegans and allergy sufferers are asking for new products, especially for Easter, so we are delighted to launch our new range alongside our usual favourites,” commented Jacqueline Tyrell, Brand Manager at NOMO. “Those who are vegan or not concerned often find themselves missing seasonal times like Easter. We want to take the anxiety out of those moments for them, so we strive to make our products irresistible and inclusive to make sure no one misses out.

The Cookie Dough Bunny is available to buy from Asda, Holland & Barrett, Sainsbury’s, Tesco and Morrisons with an RRP of 80p. The Cookie Dough Crunch Egg is available from Sainsbury’s and Waitrose with an RRP of £6. The Kids Nomster range is available from Holland & Barrett, Sainsbury’s and Tesco with an RRP of £3.

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