Sales Boomerang Becomes ACUMA Affiliate Member, Bringing New Tools for Member Retention to Credit Unions


WASHINGTON, DC, April 6, 2021 (SEND2PRESS NEWSWIRE) – Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, today announced its membership in the American Credit Union Mortgage Association (ACUMA) in as an affiliate member. As a member of ACUMA, Sales Boomerang provides tools for credit unions looking to improve member retention, increase utilization of mortgage and home equity loan programs, and strengthen referral relationships. with real estate agents.

Sales Boomerang alerts credit unions to member activity at the best times. For example, when a member’s credit activity indicates they can buy a mortgage or when their credit rating improves, Sales Boomerang notifications allow credit unions to help members apply for a loan. for which they were not previously qualified. On average, credit unions using Sales Boomerang improve member retention by 11.66% and see an average 20-40% increase in loan volume.

“We are proud to be an Affiliate Member of ACUMA and keen to help credit unions improve mortgage services to their members,” said Alex Kutsishin, CEO of Sales Boomerang. “Bringing the right loan options to members’ attention at the right time helps credit unions achieve their mission. We look forward to helping CUs focus on what matters most – their members.

ACUMA is an organization of and for credit unions that brings together common interests in mortgage lending and real estate finance. ACUMA’s member organizations include federally and state chartered credit unions and credit union service organizations (CUSOs), mortgage insurance companies, secondary market investors, investment banks, and credit unions. mortgage technology companies.

“Our organization serves as a resource for thousands of credit union professionals and their major suppliers to network, share knowledge, build relationships and increase market share,” said Tracy J. Ashfield, President of CAUSA . “We are delighted to present an additional resource to our members and to welcome Sales Boomerang.

About Boomerang Sales:

Sales Boomerang revolutionized the relationship between a mortgage lender and a borrower with the introduction of the only automated borrower intelligence system in 2017, which tells lenders when someone in their database is ready for a loan. Today, Sales Boomerang is the # 1 borrower retention strategy in the industry and has discovered over $ 30 billion in new volume for lenders. Sales Boomerang notifications are integrated with the industry’s best CRM / marketing automation systems to provide a seamless experience for lenders and borrowers. Sales Boomerang employees are dedicated to improving the lending experience for lenders and borrowers, and united behind the ethics – No Borrower Left Behind ™.

About ACUMA:

The American Credit Union Mortgage Association provides resources and training to credit unions aimed at streamlining the performance, processes, and procedures of mortgage lending services. ACUMA’s goal is to encourage credit unions to help more consumers access safe, fair-priced, locally-issued mortgages, and in so doing, provide them with a path to the American dream. to become an owner.

Twitter: @SalesBoomerang @ACUMACommunity #mortgageindustry #mortgagemarketing #customerretention #ACUMA

News Source: Sales boomerang

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