Setting Boundaries for Success, Professionally and Personally — RISMedia

Real estate is an amazing industry, isn’t it? It gives people the opportunity to build the life they’ve always dreamed of while creating a positive impact on their community. But we would be mistaken if we believed that it is always wine and roses.

The fact is that real estate players, like any entrepreneur, run the risk of being consumed by their work. Regardless of the particular cause, being controlled by work is never a sustainable way of life, and more often than not, it leads to unnecessary strain on relationships, families, and business.


I would like you to meet Ashley Alred. She and her team currently serve the Pullman, Washington and Moscow, Idaho areas, 75 miles south of Spokane. She’s a self-proclaimed “small town girl,” but that hasn’t stopped her from enjoying widespread success in real estate. Her competitive nature and strong work ethic translates to more than 80 deals per year, and in 2021 she was named one of RE/MAX’s Top 40 People Under 40.

“I was working all the time and I loved it. It’s addictive, and in our business, the more you work, the more work you have to do. As she met with other top producers from across the country, many were shocked that she was able to do it all on her own. She remembers them asking her questions like, “What kind of life is this?” and whether she actually loved her husband. “I was like , ‘Well, yeah, why would you ask that?’ To which they replied: ‘So stop living at work!’ »

These comments helped trigger a light bulb. While Ashley loved being in real estate, she realized that if she wasn’t able to set boundaries in her life, real estate might become the only thing in her life. “I was producing,” she says. “But I wasn’t running my business like a business, and that was hurting me and my family.” His two young daughters would not be forever young and they were his priority.

Anyone who has spent time in real estate can understand this predicament. Many agents assume they either have to walk away from their business or risk further stressing their family, but Ashley has found another solution: coaching. By working with a coach to not only set boundaries around what’s most important, but to establish a team to back her up, Ashley feels like she’s found the best of both worlds.

“I have time to take a breather and put myself and my family first,” she says. “You have to have a life and you can be successful both professionally and personally.”

Real estate is an amazing industry. By setting boundaries around what’s important to you, it’s possible to create the life you want, complete with a career in real estate without major sacrifices.

Verl Workman is the founder and CEO of Workman Success Systems (385-282-7112), an international communications, consulting and coaching firm specializing in performance coaching and building high performing agents and teams. Contact him at [email protected] or visit to learn more.

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