SHORTS: OPEN, SPARTAN, INTER MILAN

Social media platform TikTok has entered into an exclusive content partnership with the PGA Tour, DP World Tour (European Tour) and Open organizer The R&A.

The three organizations will work with the social media platform to create golf content, including top players, behind-the-scenes clips and tips on how to play.

There will also be features such as a bespoke hashtag challenge during the Scottish Open and The Open from July 6-15. The #Golf hashtag has already found success on the platform, reaching 27 billion views to date.


London-based sports, betting and gaming communications agency Square in the Air has entered into a joint venture with integrated marketing agency CTP to launch a new agency aimed primarily at the booming sports betting and gambling industry. gambling in North America.

Chalk + Dog Communications, which officially launched on July 12, will offer a range of services to B2B and B2C businesses, including public relations, sponsorship activation, social media, paid media, branding, creative production, design, digital marketing, branding and analytics. .

Chalk + Dog Communications will be led by Square in the Air Director Ben Cleminson and CTP Senior Vice President of Public Relations Todd Graff, with support from both agencies’ full-service creative and communications teams.


The Matt Ratana Rugby Foundation, the charity that MRRF set up in response to the tragic death of Metropolitan Police Sergeant Matt Ratana who was shot and killed while on duty in 2020, has been announced as a charity partner Spartan Race gold in the UK for 2022. Spartan Race is a series of endurance and obstacle races taking place around the world.

As well as his work in the police, Matt has worked tirelessly as a rugby coach and mentor for all ages. MRRF’s values ​​are inspired by Matt’s beliefs. The association supports young people at risk of exclusion, in difficulty or on the margins of joining gangs.


London-based sports data company Sportradar has announced a multi-year deal with the Turkish Basketball Federation (TBF), marking its first significant partnership with basketball in Turkey.

Sportradar will deploy its full suite of services, including data collection, integrity services through the Universal Fraud Detection System and the installation of the Synergy automated camera system, featuring AI video capture technology based on the move, in multiple TBF leagues at 27 venues around the country. As part of the agreement, Sportradar will distribute video content and betting data nationally and internationally.


London-based OTT technology provider StreamAMG has been chosen by Italian football club Inter Milan to provide the technology behind their new online video service.

From the start of the 2022/23 season, the Nerazzurri will use the services of StreamAMG to broadcast Inter TV, the Serie A club’s brand new OTT service which offers exclusive on-demand club content around the men’s and women’s teams, as well than live streaming from the club’s pre-season and academy campaigns.

Hugo Sharman, CEO of StreamAMG, said: “We are delighted to partner with a club with the history and stature of Inter, increasing our footprint across major football properties in Europe.”


NEO Studios, the London-based sports-focused global full-service production company, and Italian production company ROMA PRESS have teamed up with Diego Maradona Jr. for a new docuseries that will celebrate and analyze the life and legacy of his late father, football star Diego Maradona.

He was my father will chronicle Diego Jr.’s experience as the unknown son of one of the most famous and controversial football players of all time.

Diego Jr. commented “My father lived in the public eye, with all the controversy and speculation that comes with it. Although it was a tough road, it was also a great road that finally brought us together. It was important for me to set the record straight and share my story – which is also that of my mother – while honoring the true legacy of my father, Diego Maradona.

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