Yorkshire coast coach tours heralded as a major boost to the tourism industry


The first National Holidays customers arriving in Scarborough are greeted by company chief executive Andy Freeth and shadow tourism and heritage minister Alex Sobel after the group coach tours begin. The photos (left to right) are James Mason, Managing Director of Welcome to Yorkshire, Andy Freeth, Managing Director of National Holidays, Maureen Earnshaw and Danny Henry from Huddersfield, and Alex Sobel, the Shadow Minister for Tourism and Heritage. (Photo: Gerard Binks)

A five-day trip to Scarborough has been arranged for holidaymakers by travel agency National Holidays as lockdown restrictions eased this week.

Tourists can stay in hotels and bed and breakfasts after Monday’s introduction of the latest step in the government’s roadmap to get out of lockdown.

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Mr Sobel, who is the Labor MP for Leeds North West, joined Welcome to Yorkshire Managing Director James Mason and National Holidays Managing Director Andy Freeth in the North Yorkshire seaside resort to welcome holidaymakers during the first coach trip.

He said: “Group coach travel is an important part of the UK tourism industry which plays a huge role in generating income in local economies and boosting employment.

“It was great to meet some of the National Holidays clients and chat with them about what they plan to do and see while on vacation in Scarborough.

“This is a very important moment as the national tourism industry is able to open up more and we are delighted that the group coach tours are back in operation.”

In addition to staying in Scarborough, coach tour vacationers will also have trips to Goathland on the North York Moors and Whitby as well as Beverley and York Market.

Due to unprecedented demand for domestic breaks, National Holiday staff are adding more tours to the company’s schedule to keep up with the volume of bookings throughout the summer months.

Mr. Freeth added, “The majority of our tours across the country in the coming weeks are full, but we’re adding extra vacations all the time. We’re excited to be back doing what we do best – showcasing the amazing places to explore here in the UK. “

Tourism in Yorkshire is seen as a critical base for economic recovery from the coronavirus, as the sector is worth £ 9bn annually and employs 225,000 workers in the region.

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